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Tips for Choosing a Geofencing Marketing Company

It is crucial to find the right geofencing specialist before starting a location-based marketing campaign. Definitely, your choice of a partner can make a dramatic difference when it comes to the results of your efforts. Thus, make it a point to lookinto a few basic considerations before making your decision.

Non-GPS Dependence

GPS is big battery drainer, so never partner with a geofencing company that relies on this technology. First, because of these geofencing marketing providers‘ GPS use, your app users’ battery will be drained very fast. And considering that it has become so easy to know location services are being used and how often, whether on an iOS or an Android device, it won’t be long until your app detect the source of the drainage. Before you know it, they will delete your app.

Accuracy and Efficiency

It is not easy to find a solution that is accurate as well as battery-efficient, but yes, it’s achievable. Choose a provider that uses complex algorithms to make sure this balance is achieved. If you have time to explore online, you will discover that these geofencing marketing providers are better reviewed than the others.

Collection of Location Data

Location-driven marketing is not only about location-based notifications anymore. These geofencing marketing providers nowadays have become more and more about app user behavior. Thus, you should aim for the most critical location data, such as visit history, dwell time, and traffic.

Convenient Geofence Management

A good geofencing solution comes with its own dashboard, giving total user control over your geofences. Among lots of others, the most vital features of such a dashboard include unlimited geofences, beacons and geofencing support, bulk uploads, and scalable radius.

Spam Defense

Anti-spam tools, which make sure that your app users don’t get excessive notifications at once, are essential for any geofencing solution. Otherwise, your app may just get deleted. If you take time to consider which of these geofencing marketing providers available today provide reliable spam defense, you should be safe.

Local, Not Push, Notifications

Local notifications come in instantly, whereas push notifications can take as long as 15 minutes to be sent. Anything can happen in such a timeframe, and your notifications may no longer be useful by then – say, when your app user has moved to the opposite end of town). Moreover,you have to get special certificates, and this obviously takes time, before you can use push notifications. This is unneeded for local notifications.

Standard iOS & Android Geofencing API Usage

Lastly, there are lots of geofencing solutions that do not utilize essential iOS & Android geofencing APIs. Why is it a negative? Because by implementing a solution with these geofencing marketing providers that doesn’t conform to industry standards, acceptance into App Store & Google Play Store becomes harder. And should your app actually get declined, getting it re-evaluated and back in the store will take a while, so you lose time,cast shade on your reputation, and turn off heavy app users.

Post Author: myaebi